Tourism Ireland hands £50 million global advertising account to Publicis

By Matt Williams,, Thursday, 12 May 2011 03:55PM

Tourism Ireland has appointed Publicis UK to handle its £50 million global advertising account.

Tourism Ireland hands £50 million global advertising account to Publicis

The agency won the business following a pitch against Bartle Bogle Hegarty, Saatchi & Saatchi and JWT London, which had been the incumbent on the account since 2005. Agency Insight handled the process.

Publicis will now be responsible for handling all of Tourism Ireland’s advertising activity in countries including the UK, US, France, Spain, Canada and Australia.

The agency will begin working with the tourist board in 2012, and will initially hold a four year contract with the option to extend annually for a further three years.

Tourism Ireland first kicked off a review of its global advertising business in October last year.

The organisation kicked off a pitch for its media planning and buying account at the same time, which is currently handled by Mindshare. A media agency has yet to be appointed.

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs