P&G's Roisin Donnelly tops Marketing's Power 100
Procter & Gamble's Roisin Donnelly has been named the most powerful marketer in Britain, topping Marketing's annual Power 100 ranking, sponsored by Engine.
The corporate marketing director and head of marketing for P&G UK and Ireland has pursued an impressive career at P&G, where she recently unveiled its 'Proud sponsor of mums' brand campaign. She also played a key role in the integration of the £32bn Gillette business in 2005, the biggest acquisition in P&G's history.
It caps a noteworthy 12 months for the FMCG manufacturer, during which it was ranked the UK's biggest advertiser. P&G increased its media spend by 31% year on year to £203m in 2010, according to Nielsen.
P&G's Donnelly pipped McDonald's chief executive Jill McDonald to the Power 100 top spot. This year a record number of women marketers, 33, made it into the top 100.
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This article was first published on marketingmagazine.co.uk
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- Editor's comment: The power behind marketing
- Power 100: 50 and Up
- Power 100: 100 to 50
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- PPC Senior Account Manager : Top 20 Digital Agency Dylan Up to £40000, London
- Deputy Director of Marketing and Communications University of West England £54,827, Bristol
- Junior Digital Project Manager - Big Brand ADLIB GBP20000 - GBP25000 per annum, Wiltshire
- SENIOR ACCOUNT MANAGER - Shopper Marketing - 5 month CONTRACT- £180-200 day rate - Central London Judi Patton going day rate, London
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- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.