EasyJet steps up opposition to APD

By Loulla-Mae Eleftheriou-Smith, marketingmagazine.co.uk, Wednesday, 18 May 2011 11:08AM

EasyJet has launched a campaign detailing its opposition to rises in Air Passenger Duty (APD), claiming it will reduce tourist spending in the UK by £475m a year.

EasyJet: leading the opposition to a rise in Air Passenger Duty

EasyJet: leading the opposition to a rise in Air Passenger Duty

The campaign, created in-house, will run across press and online and uses the strapline "Tax planes, not people". The campaign kicks off today (18 May).

It is supported by independent research, commissioned by easyJet, which highlights possible damage to the UK economy if APD rises again.

Carolyn McCall, the budget airline's chief executive, said: "This independent report shows that the Government’s proposals on APD would be bad for the environment and the economy.

"APD has already risen by 140% since 2007 on short-haul flights. This report provides convincing evidence that the Government should not impose further increases in APD on short-haul flights and should rethink its policy on aviation taxation.

"EasyJet is in favour of a move to a per-plane tax. Four out of five British passengers would be better off under such a tax and, more importantly, it would encourage the industry to fly more efficiently."

EasyJet kick-started the campaign with a publicity stunt, in which it delivered £5m in fake money to the Treasury this morning.

The airline argues that the fake money is the equivalent amount of APD tax collected by the airline from its passengers each week.

The Government has proposed a hike in APD, from £12 per person to a possible £16 per person on short-haul flights.

It announced a freeze on the tax for the next year, after which APD is set to rise from a total of £2.2bn last year, to £3.6bn in 2016.

The independent report commissioned by easyJet claims that the proposed increases in APD will reduce UK passenger numbers by three million a year and increase CO2 emissions by up to 360,000 tonnes annually, through a rise in long-haul flights.

The report states that the changes to APD would succeed in reducing the total number of flights from the UK, but could lead to a loss of up to 77,000 jobs, reduce UK GDP by £2.6bn a year and cut UK tourism spend by £475m a year.

In March, the travel and tourism industry launched a campaign for a 'Fair Tax on Flying', created by travel body ABTA and supported by more than 25 businesses such as BA and lastminute.com, urging the Government to halt rises in APD ahead of the Budget.

This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Senior Planner Direct Recruitment £60,000 - £80,000, London