Ginsters to sponsor spot on TalkSport's Keys and Gray show

By Oliver Luft, mediaweek.co.uk, Thursday, 19 May 2011 03:35PM

Ginsters, the savoury foods brand, is to sponsor a special week-long segment on TalkSport's 'Keys and Gray' show, promoting its new Cornish Bara product.

Ginsters Bara: to sponsor Keys and Gray segment on TalkSport

The segment will feature Richard Keys and Andy Gray discussing great football duos, starting on Monday with the two presenters calling on listeners to share their views on strikers' partnerships.

The theme reflects the Cornish Bara's positioning as "the perfect combination of pasty and sandwich".

The broadcast segment will also give listeners the chance to win a 3D TV and a Lazy Boy armchair, by answering questions based on football alliances.

TalkSport brokered the Perfect Combinations series with media agency Starcom Mediavest and creative agency Grey.

In February, Ginsters launched a £6.5m ad campaign, also by Grey, aimed at encouraging men to eat its pasties as a hot meal.

This article was first published on mediaweek.co.uk