Motorists warned about car insurance law changes in TV ad campaign
The Motor Insurers´ Bureau has created an ad campaign publicising changes to the law, whereby consumers can be prosecuted for owning a vehicle without insurance, even if they do not drive it.
The TV ad campaign targets the estimated 1.4 million UK drivers who have failed to insure a vehicle, ahead of the introduction of the new Continuous Insurance Enforcement law from June 20. The ad will run across terrestrial and satellite broadcasters.
The ad will warn drivers to purchase insurance, and encourage those who are unsure to visit its free checking website, www.askMID.com. The site collates data from insurance brands such as Aviva, Zurich, Allianz, RSA, More Th>n and RBS.
Mike Penning, road safety minister, said: "Uninsured drivers are a danger on our roads, killing 160 and injuring a further 23,000 people each year, and they cost honest motorists £500m in extra premiums."
"Our message is clear – get insured or face a fine, court action or seeing your car seized and destroyed."
This article was first published on marketingmagazine.co.uk
- Senior Account Manager Gemini Search £32000 - £36000 per annum, London
- Freelance Creative Blue Skies Marketing Recruitment £150 - £350 per annum, London
- Senior Interior Designer Blue Skies Marketing Recruitment £40000 - £50000 per annum, London
- Presentation Designer Blue Skies Marketing Recruitment £30000 - £35000 per annum, London
- Lead Digital Designer Blue Skies Marketing Recruitment £60000 - £80000 per annum, London
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media
- Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer
- HSBC launches Anyone's Game golf campaign
- Facebook and Airbnb sign up to D&AD New Blood