Steve Gatfield takes helm at Naked
By Ian Darby, campaignlive.co.uk, Thursday, 26 May 2011 08:00AM
Steve Gatfield, the former Lowe Worldwide chief executive, is joining Naked Communications as its global co-chairman.
Steve Gatfield, Naked Communications' global co-chairman
Based in New York, Gatfield will work alongside Naked founder Jon Wilkins, who also becomes co-chairman across Naked’s network of 14 agencies.
Gatfield held the Lowe role until 2008 and then returned to its owner Interpublic in a broader corporate development role before becoming a consultant and investor in technology and digital content.
His appointment follows the promotion of Nigel Long, the chief executive of Naked since 2006, to the role of head of international agencies for Naked’s owner Photon.
Wilkins, who has been based in Australia for the past year, will move back to the Northern Hemisphere and is also likely to be based in New York, though a return to London is also a possibility.
The pair will look to build Naked’s fortunes following problems at parent company Photon Group, which last year had its shares suspended on the Australian stock market before negotiating a refinancing deal.
Naked is looking to expand following its recent launch in Mumbai, with China a key target. Gatfield’s appointment follows last month’s decision to merge Naked’s London operation with sister agency Hyper to create hypernaked, under the managing director Brad Fairhead.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Sales Support Exec (Online Hospitality) Digital Gurus £20000 - £25000 per annum, City of London
- Ad Ops Specialists (Online/ Digital) Digital Gurus £20000 - £35000 per annum, City of London
- Head of Content David Thatcher Recruitment £80-100 + benefits, London or Reading
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
