Toyota unveils 'Toyota Friend' in-car social networking
Toyota has partnered with software company Salesforce.com to create an in-car social networking service for motorists.
The Toyota Friend service will enable drivers to receive Twitter-style messages from their car about issues such as maintenance and low batteries in electric (EV) and plug-in hybrid (PHV) vehicles.
Using cloud-computing technology, drivers will also be able to communicate with Toyota customer services and dealerships, as well as interacting with friends and family through Twitter and Facebook.
The network will initially only be available in EVs and PHVs going on sale next year in Japan, but Toyota said it was looking into expanding the service to markets such as the UK, should it prove successful.
Akio Toyoda, president of Toyota Motor Corporation, said: "Social networking services are transforming human interaction and modes of communication. The automobile needs to evolve in step with that transformation. I am always calling for Toyota to make ever-better cars. The alliance that we announce today is an important step forward in achieving that goal."
It comes a week after the Japanese manufacturer announced a partnership with Microsoft to install all global vehicles with internet connectivity.
This article was first published on marketingmagazine.co.uk
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- CRM Executive Ball & Hoolahan £30,000 per annum, London (Central), London (Greater)
- Interim Senior Marketing Manager - Campaigns Tarsh Lazare Marketing Recruitment To £60,000 plus benefits, London (Central), London (Greater)
- International Brand Manager Tarsh Lazare Marketing Recruitment To £55,000 plus benefits, London (Central), London (Greater)
- Brand Marketing Manager Tarsh Lazare Marketing Recruitment £40,000 - £43,000 plus benefits, London (Central), London (Greater)
- Age UK launches 'no friends' ads in response to Facebook campaign
- Pizza Hut launches Classic Crust with TV campaign
- Fold7 splits with Gocompare.com amid talk of Gio Compario's return
- Lurpak rolls out jazz teaser by Juan Cabral
- Kate Robertson steps down from Havas
- Ronseal claims to ditch 'does exactly what it says on the tin' strapline