Sony Ericsson runs Champions League campaign on Foursquare
By Sarah Shearman, campaignlive.co.uk, Friday, 27 May 2011 11:30AM
Sony Ericsson has launched a Foursquare campaign as part of its Uefa Champions League sponsorship, which gives one football fan the chance to win a range of football prizes including tickets to watch the final at Wembley tomorrow (28 May).
The campaign, created by Iris, consists of two Foursquare competitions to drive up excitement ahead of the Champions League final tomorrow.
Sony Ericsson has created 11 limited edition shirts and placed them in locations across London which will be revealed on Facebook and Twitter throughout today.
The first person to reach the location and check in via Foursquare will receive a prize, which includes Sony Ericsson handsets, official Uefa merchandise, one pair of Barcelona tickets for the group stages for next year, and a pair of tickets to the final tomorrow.
The 'Xperia Footy Final Badge' game enters fans who check in at Manchester United's Old Trafford Stadium today into a prize draw to win tickets to the Uefa Super Cup in Monaco later this year.
Sony Ericsson began sponsoring the Uefa Champions League in 2005. Yesterday (27 May) Heineken renewed its multi-million pound sponsorship of the league to 2015.
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- CRM Manager Ball & Hoolahan £40,000 per annum, South West England
- Senior Shopper Insight Manager Ball & Hoolahan £65,000 + Car/ Car Allowance, South East England
- Visual Merchandiser & Store Design Blue Skies Marketing Recruitment £80 - £150 per day, London
- What the end of Page 3 means for advertising
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood