Bartle Bogle Hegarty lands £60m global Dulux ad brief
By Anne Cassidy, campaignlive.co.uk, Thursday, 02 June 2011 10:50AM
Dulux has appointed Bartle Bogle Hegarty to its £60 million global advertising account after a pitch.
BBH will work with the brand on developing a global communications strategy for Dulux and on building a "powerful brand property".
The pitch kicked off in March and was prompted by the paint brand's split with its global ad agency Euro RSCG London. BBH also pitched for the business in 2009 when Euro RSCG won the account.
While the global pitch was in process, McCann London created a one-off TV spot for Dulux to celebrate the 50th anniversary of the Dulux dog appearing in its ads. McCann will continue to handle creative for Dulux's sister AkzoNobel brands Cuprinol and Polycell.
Last year, Euro RSCG was responsible for the launch of a major integrated campaign called "let's colour", which sent Dulux products around the world to transform grey spaces with vibrant colour.
Sucheta Govil, the global head of marketing for decorative paints at AkzoNobel, which owns ICI Paints and the Dulux brand, said: "I'm hugely excited that with our new partnership with BBH, we can make Dulux a powerful global brand that will inspire people to change their surroundings."
Nigel Bogle, the BBH group chairman, said: "Creatively, there is a very exciting opportunity to make a real difference and we are thrilled."
This article was first published on campaignlive.co.uk
- Digital Account Director - Media Agency Silverdrum up to £48,000 + benefits, London (Central), London (Greater)
- Global Insight Manager, Digital Ball & Hoolahan £50,000 + Car/Car Allowance, London (Greater)
- Global Digital Analyst Ball & Hoolahan £60,000 per annum + Car/Car Allowance, London (Greater)
- Advertising Specialist Ball & Hoolahan £33,000 per annum , West Midlands Region
- Shopper Marketing Manager Ball & Hoolahan £55,000 + Car Allowance, South East England
Agency: McCann Erickson
- Watch: The Post Office's first Christmas TV campaign in five years
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- O2 launches 'walk' campaign with Ed Sheeran
- BBH London promotes Caroline Pay to deputy ECD
- ASA bans 'strongly sexual' Giffgaff ad