Google launches anti-homophobic bullying TV campaign
Lady Gaga features in a new ad launched by Google in partnership with lesbian, gay and bisexual equality charity, Stonewall, to tackle homophobic bullying.
The online and TV ad, created by BBH New York, aired across Channel 4, Five, E4 and ITV2 on Saturday, and is the first UK manifestation of Google's global 'It Gets Better' campaign.
The ad aims to show how powerful campaigns can be made by bringing people and communities together and used the strapline, "The web is what you make of it". It will run on TV for a month as part of a media plan handled by OMD.
The ad features Stonewall supporters including comedian Rhona Cameron and DJ Jodie Harsh alongside US stars Lady Gaga and Dan Savage who recall their bullying experiences.
Ben Summerskill, chief executive of Stonewall, said: "Stonewall is really proud to have worked with Google to bring the phenomenal global success of the 'It Gets Better' campaign to British screens."
This article was first published on campaignlive.co.uk
- Senior Planner, Direct Marketing /CRM Agency, London Direct Recruitment £70,000-100,000, London (Greater)
- Account Executive - Partnership Marketing Stonor £18,000 to £20,000, London (Central), London (Greater) / London (North), London (Greater) / London (West), London (Gr...
- Account Manager/Senior Account Manager - Integrated - Herts Stonor £28,000 to £35,000 dependent on experience , Bedfordshire / Hertfordshire / London (North), London (Greater)
- Midweight Copywriter (Digital) createselect Up to £38K pa, depending on experience, London (Central), London (Greater)
- Digital Marketing Executive - Healthcare GoodEgg Digital £24k + Great Benefits, England
- ASA receives 240 complaints about Sainsbury's Christmas ad
- John Lewis Christmas ad gets three times more views than Sainsbury's in first 24 hours
- Watch: The Post Office's first Christmas TV campaign in five years
- Watch: Ant and Dec star in Morrisons' festive campaign
- DigitasLBi is on hunt for new media leader as Ling exits
- Samsung launches first Christmas TV campaign in the UK