Reebok still fails to publicly back Giggs
By John Reynolds, marketingmagazine.co.uk, Wednesday, 08 June 2011 12:36PM
Reebok is still pointedly refusing to publicly back troubled Manchester United star Ryan Giggs, despite repeated requests from Marketing magazine.
Giggs has been hit by a string of recent revelations about his private life, ruining his role model image he had assiduously courted.
'Big Brother' star Imogen Thomas and Giggs' sister-in-law Natasha have both branded the football star a love cheat.
There have been further revelations in the press today, alleging a third affair.
Reebok, like yesterday, refused to back the star.
Gigg's commercial relationship with Reebok has netted him an estimated £20m during his playing career with Manchester United.
His other brand associations include the Swiss watch firm Patek Phillippe and car brand Citroen.
Nigel Currie, director of sports marketing agency, Brandrapport, said: "I would have thought Reebok would be looking at it, analysing it, before waiting to make a considered announcement."
Experts believe that Giggs may have commercial work booked in with the adidas-owned sports brand, involving other sports stars, which is delaying a decision as to whether it will continue to support Giggs.
This article was first published on marketingmagazine.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- SEO & PPC Manager Fashion & Retail Personnel Consultancy £30000 - £35000 per annum, London (Central), London (Greater)
- Video Advertising Strategist Ultimate Asset £40000 - £55000 per annum + excellent benefits, London (Central), London (Greater) / London (South), London (Greater)
- Account Manager- Sports Ultimate Asset £35000 - £40000 per annum + excellent benefits, South East England / London (Central), London (Greater)
- Digital Graphic Designer Fashion & Retail Personnel Consultancy £24000 - £26000 per annum + benefits , London (Central), London (Greater)
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film