More tablet users pick up video habit
By Daniel Farey-Jones, brandrepublic.com, Monday, 13 June 2011 03:15PM
The popularity of watching TV or video clips on tablets has doubled over the past six months, according to research from KPMG.
The Media and Entertainment Barometer, conducted by YouGov, showed that 50% of tablet owners had used their gadget to watch video as of April.
This was up from a figure of 25% in the previous wave of the survey in September 2010.
Surfing the internet remained the most popular activity, up from 48% to 74%, ahead of reading emails, up from 41% to 66%.
The popularity of consuming media other than video also rose: reading newspapers from 16% to 25% and listening to radio from 15% to 24%.
The proportion of people saying they had used their tablet for social media rose from 28% to 50%.
The fourth wave of research was conducted in the first week of April and surveyed 2,103 consumers.
Ownership of tablets increased from 2% of the sample to 5%, while ownership of smartphones increased from 27% to 36%.
This article was first published on brandrepublic.com
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Digital Marketing Co-ordinator AF Selection Up to £25,000, Birmingham, West Midlands
- Digital Account Manager Source £150 - £180 per day, London
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Tango returns to advertising after two years with off-brand TV ad
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Why D&AD's first Black Pencil for Radio in 32 years is significant
- Procter & Gamble YouTube video banned