More tablet users pick up video habit
By Daniel Farey-Jones, brandrepublic.com, Monday, 13 June 2011 03:15PM
The popularity of watching TV or video clips on tablets has doubled over the past six months, according to research from KPMG.
The Media and Entertainment Barometer, conducted by YouGov, showed that 50% of tablet owners had used their gadget to watch video as of April.
This was up from a figure of 25% in the previous wave of the survey in September 2010.
Surfing the internet remained the most popular activity, up from 48% to 74%, ahead of reading emails, up from 41% to 66%.
The popularity of consuming media other than video also rose: reading newspapers from 16% to 25% and listening to radio from 15% to 24%.
The proportion of people saying they had used their tablet for social media rose from 28% to 50%.
The fourth wave of research was conducted in the first week of April and surveyed 2,103 consumers.
Ownership of tablets increased from 2% of the sample to 5%, while ownership of smartphones increased from 27% to 36%.
This article was first published on brandrepublic.com
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Digital Search & Performance Marketing Director - Dubai MCG Associates Competitive and Tax Free in the sunshine!, Dubai, UAE
- Regional Planning & Strategy Director - Middle East & North Africa - Dubai Based MCG Associates Large Tax Free Package + Family Medical + Family Flights + Bonus + Relocation flights and hotel, Dubai - UAE
- Biddable Account Manager - Social Media - Top 10 Agency Ultimate Asset £30000 - £35000 per annum + Amazing Benefits, London
- Senior Account Manager - near Bath Stopgap £35000 - £45000 per annum, London
- Group M wins Vodafone's £600m media account
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- M&S moves £60m media account to Mindshare
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'