More tablet users pick up video habit

By Daniel Farey-Jones, brandrepublic.com, Monday, 13 June 2011 03:15PM

The popularity of watching TV or video clips on tablets has doubled over the past six months, according to research from KPMG.

Video usage on tablets, such as Apple's iPad, is on the rise, says YouGov

Video usage on tablets, such as Apple's iPad, is on the rise, says YouGov

The Media and Entertainment Barometer, conducted by YouGov, showed that 50% of tablet owners had used their gadget to watch video as of April.

This was up from a figure of 25% in the previous wave of the survey in September 2010.

Surfing the internet remained the most popular activity, up from 48% to 74%, ahead of reading emails, up from 41% to 66%.

The popularity of consuming media other than video also rose: reading newspapers from 16% to 25% and listening to radio from 15% to 24%.

The proportion of people saying they had used their tablet for social media rose from 28% to 50%.

The fourth wave of research was conducted in the first week of April and surveyed 2,103 consumers.

Ownership of tablets increased from 2% of the sample to 5%, while ownership of smartphones increased from 27% to 36%.

This article was first published on brandrepublic.com

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs