Google to acquire Admeld for $400m
By Daniel Farey-Jones, brandrepublic.com, Tuesday, 14 June 2011 09:34AM
Google has agreed to acquire Admeld, the online advertising yield optimisation platform, for a reported $400m (£244m).
Admeld was founded in the US in 2007, started operating in the UK in January 2009, and has worked with clients including ITV, Mail Online, Dennis and Future.
Last week, it won best ad technology platform at the AOP Awards.
Competing with the likes of Rubicon Project, it will now form part of Google's online advertising services, which include search, the Google Display Network, YouTube, mobile ad network AdMob and DoubleClick, its ad exchange.
Neal Mohan, Google's vice-president of display advertising, said in a blog post yesterday: "Together with Admeld, we hope to make display advertising simpler, more efficient and more valuable, provide improved support and services, and enable publishers to make decisions across all their ad space.
"Of course, Admeld will continue to support other ad networks, demand-side platforms, exchanges and ad servers, to yield the best possible results for publishers."
The acquisition is likely to attract the attention of regulators in the US.
This article was first published on brandrepublic.com
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Strategic & Insights - Retail Design to £70k Network Career Consultants £65000 - £70000 per annum, City of London
- Senior Account Manager - Retail / FMCG Royds Raphael c£40k+generous bonus & benefits, London (Central), London (Greater)
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief