Greenlight appoints director of social media
By Daniel Farey-Jones, brandrepublic.com, Tuesday, 14 June 2011 10:05AM
Search agency Greenlight has bolstered its social media credentials with the appointment of Anna O'Brien from Citibank as its first director of social media.
Earlier this month the agency won the search account for department store House of Fraser, while the social media account went to We Are Social.
O'Brien joins Greenlight from Citibank in the US where she served as vice president of social media and created the initial roadmap and strategy for its social media presence.
During her tenure, Citi became the first financial services account verified by Twitter and the first to have a shorter, custom URL. O’Brien also initiated and led the bank’s listening programme.
Andreas Pouros, chief operating officer at Greenlight, said: "Anna's appointment places Greenlight immediately at the top of the social media marketing arena, firmly transforming the agency into a leader in the engagement marketing space."
Prior to Citi, O’Brien worked with Critical Mass and Wunderman.
This article was first published on brandrepublic.com
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Account handler ready for an immediate start? Freelance, Contract or Temp to Perm? Barker Graves Up to £250/day, central london
- Are you a Freelance AM, SAM or AD in a UK creative agency? We need you! Day rates £150 - £250 a day! Barker Graves Up to £250/day, Central London
- Freelance Account Manager? We need you now! Exciting accounts and excellent rates up to £170 a day. Barker Graves Up to £170/day, central London
- FABULOUS FREELANCERS? Look no further! Barker Graves Up to £250/day, central london
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition
- iProspect appoints chief media officer among four senior hires
- Dove launches first cinema campaign with 'real beauty' sequel