VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Desmond predicts YouView success at expense of Sky
By Arif Durrani, mediaweek.co.uk, Wednesday, 15 June 2011 03:04PM
Richard Desmond, founder of Northern & Shell and owner of Channel 5, believes the long-awaited internet TV service YouView is set to significantly shake-up the market, at the expense of Sky.
Desmond predicts YouView success at expense of Sky
A bullish Desmond believes the delayed venture between the BBC, ITV, Channel 4, Channel 5, TalkTalk, BT and Arqiva, is back on track since Lord Sugar has taken the lead as non executive chairman.
He told Media Week: "YouView is probably going to be the biggest thing on television since Sky launched."
Read Richard Desmond’s comments on YouView and wider media issues here.
This article was first published on mediaweek.co.uk
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- PPC Senior Account Manager : Top 20 Digital Agency Dylan Up to £40000, London
- Deputy Director of Marketing and Communications University of West England £54,827, Bristol
- Junior Digital Project Manager - Big Brand ADLIB GBP20000 - GBP25000 per annum, Wiltshire
- SENIOR ACCOUNT MANAGER - Shopper Marketing - 5 month CONTRACT- £180-200 day rate - Central London Judi Patton going day rate, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Most commented
-
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
