By Campaign staff, campaignlive.co.uk, Thursday, 16 June 2011 11:15AM
The brand has contacted agencies directly with an RFI as it looks to appoint a shop to handle an unspecified advertising project.
It is unclear how the approach to agencies will impact on Abbott Mead Vickers BBDO, which is the incumbent on the Clarks International advertising business. The agency won the £6 million account in 2007 from St Luke's, which had held the business for ten years.
AMV created Clarks' most recent "stand tall" campaign in a bid to lift the brand out of the "sensible shoe" category and promote it as a fashion brand. The ad featured giant children and young adults wearing a pair of Clarks with the endframe reading: "Stand tall, walk Clarks."
Clarks has also worked with the retail specialist Yellowdoor, which created a campaign for its Originals shoes range.
This article was first published on campaignlive.co.uk