Brazil sets the pace in Cannes Press shortlist with UK trailing

By Matt Williams, campaignlive.co.uk, Monday, 20 June 2011 09:46AM

CANNES 2011: There's a disappointing UK showing in the Press category at this year's Cannes Lions, with only four UK agencies picking up nominations for the awards today.

Cannes 2011: Brazil heads the nominations

Cannes 2011: Brazil heads the nominations

Dare’s "dog poo," "spider," and "paddling pool" executions for Greene King earned the agency a nomination in the Alcoholic Drinks section, while Abbott Mead Vickers BBDO's work for Tower Hamlets followed up its nomination in the Outdoor category by making it on to the Press shortlist too.

Land Rover and Harvey Nichols, two brands that are no stranger to Press Awards, completed the UK's offering. It was Rainey Kelly Campbell Roalfe Y&R’s "postage stamp" ad that earned Land Rover's  nomination, while Harvey Nichol’s is shortlisted thanks to DDB London's "summer sale".

Brazil is by far the most shortlisted country in the Press Category, accumulating a total of 31 nominations overall. France has been nominated on 12 occasions, closely followed by Spain on 11 and the US on nine.

This article was first published on campaignlive.co.uk

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