Virgin Media hires Lloyds Banking Group marketer Michael Payne
Virgin Media has appointed Michael Payne, currently 1-2-1 marketing director at the retail division of Lloyds Banking Group, to the new role of director of strategic customer insights and 1-2-1 marketing.
In the new role Payne will be responsible for linking customer information to relevant marketing campaigns and using data to identify future marketing opportunities and customer targeting criteria.
Payne will join Virgin Media's newly established Customer Marketing Organisation, alongside Jeff Dodds, who became executive director of brand and marketing communications last week. He will report to chief marketing officer Nigel Gilbert.
Prior to joining Lloyds, Payne was a partner at auditing giant Accenture, where he led the marketing and customer strategy group for its UK financial services practice, working with blue chip companies on their marketing strategies.
Gilbert said: "Michael is an exceptional executive with unmatched experience in commercial and behavioural marketing. He will make a valuable contribution to the team as we put the customer at the heart of everything we do."
Gilbert's appointment as Virgin Media’s first chief marketing officer in December 2010 followed the announcement that Ashley Stockwell, the former executive director of brand and marketing, was to leave the company to pursue other challenges.
Gilbert also previously worked at Lloyds Banking Group. He was marketing director until December 2009, when he made the decision to leave the company for "personal reasons".
A spokesman for Virgin Media said Payne would start in the "coming months".
This article was first published on marketingmagazine.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Head of Film Blue Skies Marketing Recruitment £50000 - £70000 per annum, London (Greater)
- Senior Marketing Executive B2B Blue Skies Marketing Recruitment £25000 - £30000 per annum, Greater Manchester
- Head of Digital Strategy Ball & Hoolahan £90,000 per annum, London (Central), London (Greater)
- Business Development Manager Pitch Consultants £35000 - £40000 per annum, West Midlands
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film