By campaign staff, campaignlive.co.uk, Saturday, 25 June 2011 11:00PM
The UK agency triumphed against nine other contenders in the first year of the creative effectiveness category. Leo Burnett’s London office also won a lion in the same category for its work for McDonalds.
Wieden+Kennedy Amsterdam won the Grand Prix in the film category for its "write the future" campaign for Nike. Droga5’s "after hours athlete" Puma work landed the Grand Prix in the film craft category.
Droga5 also picked up the integrated Grand Prix for its "decode Jay-Z" activity for Microsoft Bing.
Brazil-based AlmapBBDO was named as the agency of the year, WPP was named as the holding company of the year, while BBDO scooped the network of the year award.
Sir John Hegarty was honoured and collected the first Lion of St Martk trophy. Ikea was selected as the advertiser of the year.
This article was first published on campaignlive.co.uk
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.