Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
LOCOG eyes mobile deals
By Nicola Clark, marketingmagazine.co.uk, Tuesday, 28 June 2011 09:05AM
London 2012 organiser LOCOG is aiming to stamp its mark on the virtual space surrounding the Olympics by making official location-based check-ins available only to sponsors.
London 2012; LOCOG to create official check-in platforms
According to sources, LOCOG plans to take advantage of Foursquare by offering a range of check-in points relevant to the Games.
A spokesman for LOCOG could not confirm a specific deal with Foursquare but said talks were taking place to create official check-in platforms for people visiting the Games.
These, like all official platforms, would not be open to non-sponsors. ‘We will be working with a range of location-based services at Games-time on a non-exclusive basis. We will announce more details in due course,’ he added.
The initiative follows warnings from digital experts that there will be a barrage of social media marketing ahead of London 2012.
This article was first published on marketingmagazine.co.uk
Related articles
- Inside story: Sarah Storey Paralympic cyclist
- Locog boosts marketing spend to £8m
- London 2012: How to 'rent' an Olympic athlete
- Will LOCOG tarnish its reputation by clamping down hard on non-sponsors? The Marketing Society Forum
- LOCOG puts brands on alert over 'ambush' ads
- Coca-Cola targets young people with 2012 sponsorship
- Locog to investigate Honda campaign
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Ad Ops Specialists (Online/ Digital) Digital Gurus £20000 - £35000 per annum, City of London
- Head of Content David Thatcher Recruitment £80-100 + benefits, London or Reading
- Head of Planning David Thatcher Recruitment to 120k + benefits, London or Reading
Highest rated
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
