By Nicola Clark, marketingmagazine.co.uk, Tuesday, 28 June 2011 09:05AM
According to sources, LOCOG plans to take advantage of Foursquare by offering a range of check-in points relevant to the Games.
A spokesman for LOCOG could not confirm a specific deal with Foursquare but said talks were taking place to create official check-in platforms for people visiting the Games.
These, like all official platforms, would not be open to non-sponsors. ‘We will be working with a range of location-based services at Games-time on a non-exclusive basis. We will announce more details in due course,’ he added.
The initiative follows warnings from digital experts that there will be a barrage of social media marketing ahead of London 2012.
This article was first published on marketingmagazine.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.