LOCOG eyes mobile deals

By Nicola Clark, marketingmagazine.co.uk, Tuesday, 28 June 2011 09:05AM

London 2012 organiser LOCOG is aiming to stamp its mark on the virtual space surrounding the Olympics by making official location-based check-ins available only to sponsors.

London 2012; LOCOG to create official check-in platforms

London 2012; LOCOG to create official check-in platforms

According to sources, LOCOG plans to take advantage of Foursquare by offering a range of check-in points relevant to the Games.

A spokesman for LOCOG could not confirm a specific deal with Foursquare but said talks were taking place to create official check-in platforms for people visiting the Games.

These, like all official platforms, would not be open to non-sponsors. ‘We will be working with a range of location-based services at Games-time on a non-exclusive basis. We will announce more details in due course,’ he added.

The initiative follows warnings from digital experts that there will be a barrage of social media marketing ahead of London 2012.

This article was first published on marketingmagazine.co.uk

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