LOCOG eyes mobile deals
By Nicola Clark, marketingmagazine.co.uk, Tuesday, 28 June 2011 09:05AM
London 2012 organiser LOCOG is aiming to stamp its mark on the virtual space surrounding the Olympics by making official location-based check-ins available only to sponsors.
According to sources, LOCOG plans to take advantage of Foursquare by offering a range of check-in points relevant to the Games.
A spokesman for LOCOG could not confirm a specific deal with Foursquare but said talks were taking place to create official check-in platforms for people visiting the Games.
These, like all official platforms, would not be open to non-sponsors. ‘We will be working with a range of location-based services at Games-time on a non-exclusive basis. We will announce more details in due course,’ he added.
The initiative follows warnings from digital experts that there will be a barrage of social media marketing ahead of London 2012.
This article was first published on marketingmagazine.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Senior Copywriter - Tone of Voice, Ethical Brand ADLIB £30k-35k, Bristol
- Freelance Creative Artworkers Creative Recruitment negotiable, City of London
- Account Manager - Selling to Agencies Ultimate Asset £23000 - £25000 per annum + Commission, London
- National Agency Sales Manager Ultimate Asset £27000 - £30000 per annum + Excellent Commission Potential, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- Partners Andrews Aldridge restructures creative with hires and promotions
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition