Lowcostholidays.com boosts awareness with first TV campaign
Lowcostholidays.com is launching its debut TV ad campaign in a move to ramp up interest in its beach, long-haul and city-break holidays.
The brand is bidding to pinch "further market share" against its competitors, onthebeach.co.uk and travelrepublic.co.uk, by advertising to its consumers with the new campaign.
The campaign, created by MPG Media Contacts, launches this week and features a TV ad that will run across Sky television channels until the end of July.
Central to the campaign is the brand’s "Smiley" character, and it uses the strapline: "Now anyone can go anywhere".
Paul Evans, chief executive of the Low Cost Travel Group, which runs Lowcostholidays.com said: "We are excited to launch our first-ever television advertising campaign, with 'Smiley' highlighting our wide product offering.
"This campaign reinforces our position as a growing brand. We have exciting plans for the future and our new TV ads, alongside our continuing European rollout and UK office move, reinforce our commitment to continued growth."
Last year, the brand launched a national press, radio and digital campaign to find a non-celebrity brand ambassador.
This article was first published on marketingmagazine.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- CRM Manager Salt £40000 - £43000 per annum + Bonus & Benefits, West London
- Macmillan defends hijacking ice bucket challenge
- The role of private equity in adland
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Game Of Thrones actress stars in online Karen Millen campaign
- Aga targets city homes with cooker campaign
- Omnicom dispute to drive down Channel 5 prices in H2