Lucy Pinder stars in new Lynx digital games
By Oliver Luft, marketingmagazine.co.uk, Thursday, 30 June 2011 09:10AM
Unilever has launched two new interactive games for its Lynx brand, featuring glamour model Lucy Pinder.
The games, created by direct and digital agency TMW, are named ‘Pindering’, which allows players take control of the model in an array of situations, and ‘Ctrl X’, in which she removes articles of clothing.
The new games form part of Lynx’s ‘premature perspiration’ advertising campaign that launched during the Champions League final broadcast on ITV last month.
As well as targeting Lynx’s 323,000 Facebook followers, the ‘Pindering’ game is available to play on the brand’s YouTube channel and will be supported by banner ads.
Kieran Danaher, Lynx brand manager for Unilever UK, said: "This latest push forms part of a more sophisticated approach to our marketing strategy.
"This is a really creative way of engaging directly with our target audience and allowing guys to connect with the brand in a personal way.
"This digital element forms part of a fully integrated campaign that will reinforce our core brand values."
This article was first published on marketingmagazine.co.uk
- Senior Marketing Communications Executive Ninesharp £28000 - £35000 per annum + Fantastic Benefits, City of London
- Account Director - Integrated - [Digital / Retail] - Superb London Agency! Fill Recruitment £45k - £49k + superb bonus & benefits, London (Greater)
- Online Trading Manager Premier Consultants c.£45k plus bonus , Central London
- Account Director - Integrated / [CARS] - Global Agency - to £55k pending experience Fill Recruitment to £55k plus superb benefits, London (Greater)
- PLANNING ASSOCIATE DIRECTOR - GLOBAL SOFT DRINKS BRAND Ultimate Asset £50000 - £60000 per annum, London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Haig Club launches David Beckham ad
- Doctor Who online game gets kids coding
- Blinkbox readies campaign to promote its cinema links
- Philips launches juicer video campaign with Louis Smith