Premier Inn to show TripAdvisor reviews on website

By Jacob Bernard-Banton,, Monday, 04 July 2011 10:30AM

Premier Inn is to display reviews from travel website TripAdvisor on the hotel chain’s main website.

Premier Inn: links up with TripAdvisor

Premier Inn: links up with TripAdvisor

Content from TripAdvisor, which has 40 million monthly visitors, will appear on, allowing members of the public to read reviews and ratings of its 600-plus hotels.

Premier Inn will also display the information gathered by its own guest-satisfaction survey on the site.

Gerard Tempest, Premier Inn marketing director, said it was important for visitors to the hotel chain’s website to read "impartial and transparent reviews".

He said: "Our guests' opinions are an invaluable source of information for us and we constantly use guest feedback to shape and improve the standards of service available at Premier Inn."

Last year, the Tripadvisor site was at the centre of a legal row after a group of hoteliers claimed that some reviews were defamatory.

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs