Coca-Cola moves Olympics brief from SapientNitro to LBi

By Sara Kimberley, campaignlive.co.uk, Thursday, 07 July 2011 11:51AM

Coca-Cola has moved its global and UK advertising brief for its sponsorship of the 2012 London Olympics from SapientNitro into LBi.

Coca-Cola: ad promoting the London 2012 Olympic Torch Relay

Coca-Cola: ad promoting the London 2012 Olympic Torch Relay

The agency won the brief following a competitive pitch, which is understood to have included incumbent SapientNitro.

SapientNitro was appointed to the business just under a year ago. It was run from the agency’s London and Atlanta offices.

LBi will now work alongside Coca-Cola’s lead agency Mother, which was appointed by Coke to work on the Olympics in 2009 and retains its lead agency status on the account.

Last month, Coca-Cola unveiled a new spot to highlight its role as Presenting Partner of the London 2012 Olympic Torch Relay.

The ad aimed to create excitement about the London 2012 Olympic Torch Relay, celebrating the role young people play in society, and encouraging people to nominate a Future Flame.

LBi declined to comment.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Senior Digital Strategist Stopgap £55000 - £60000 per annum + bens, London