Sony Ericsson calls £125m global media review
By Mark Banham, campaignlive.co.uk, Thursday, 14 July 2011 08:00AM
Sony Ericsson, the telecoms giant, is reviewing its £125m global media planning and buying account currently held by MEC.
The intermediary handling the brief is understood to be Accenture and the incumbent, which has worked on the business for ten years, is expected to repitch for the account along with several other agencies.
Sony Ericsson, which spent £10m in the UK on above-the-line media in 2010, has come under increasing pressure in the global handset market, as it faces strong challenges from fellow smartphone manufacturers including Apple, Research In Motion and HTC.
The communications company recently launched its latest phone the Xperia Play, a phone that also doubles as a gaming device.
A Sony Ericsson statement said the review was called as "part of its global procurement guidelines", adding, "This is not a reflection on our relationship with MEC, who have been our trusted partner for 10 years."
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Bespoke Print Project Manager Red Sofa London £35000 - £40000 per annum, City of London
- Marketing Analyst - Online Retail Jarlett de Grouchy £23000 - £28000 per annum + Benefits, Sleaford
- Web Designer / Front End Developer Guru Careers £45 - 50k + Benefits, Based in London (SE1)
- Head of Marketing - Commercial/B2B Berwick Partners Excellent basic plus benefits, Central London/Berkshire
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- McCann wins Qatar Financial Centre brief
- Three's pony and cats with thumbs top the cute Easter ad chart