Sony Ericsson calls £125m global media review
By Mark Banham, campaignlive.co.uk, Thursday, 14 July 2011 08:00AM
Sony Ericsson, the telecoms giant, is reviewing its £125m global media planning and buying account currently held by MEC.
The intermediary handling the brief is understood to be Accenture and the incumbent, which has worked on the business for ten years, is expected to repitch for the account along with several other agencies.
Sony Ericsson, which spent £10m in the UK on above-the-line media in 2010, has come under increasing pressure in the global handset market, as it faces strong challenges from fellow smartphone manufacturers including Apple, Research In Motion and HTC.
The communications company recently launched its latest phone the Xperia Play, a phone that also doubles as a gaming device.
A Sony Ericsson statement said the review was called as "part of its global procurement guidelines", adding, "This is not a reflection on our relationship with MEC, who have been our trusted partner for 10 years."
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Account Manager - Communication/ Branding to £35k Network Career Consultants £30000 - £35000 per annum, London
- Global Insight Manager Ball & Hoolahan £60,000 plus Car/ Car Allowance, London
- Creative Project Assistant become £20K-£24K, London
- Senior Designer become £40-45K, London
- Cobra introduces bra-making brewer 'The Boss'
- Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win
- Majority of 15m Twitter users in the UK follow a newspaper
- Hooch appoints More and MJ Media for Keith Lemon campaign
- Birds Eye kicks off £60m pan-Euro campaign
- OgilvyOne loses BA business