By Anne Cassidy, campaignlive.co.uk, Thursday, 14 July 2011 11:30AM
The company previously worked with Mother, but that relationship came to an end in autumn last year.
BBH will now work on a campaign for the brand after a process that was overseen by Claire Dobbie, the brand's marketing director.
The retailer does not operate on a retained agency basis, opting instead to assign shops on a project-by-project basis.
ASOS also works with Independents United on its digital work and the media agency Carat. Last year, James Hart, the ASOS e-commerce director, used Twitter to ask for digital agency recommendations.
Recent work for the brand included a series of idents by Mother promoting its sponsorship Britain's Next Top Model for Living TV.
The online retailer, which is estimated to have 5.2 million unique visitors a month, is one of the fastest-growing internet fashion outlets.
This article was first published on campaignlive.co.uk
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.