AMV launches specialist data analytics arm

By Anne Cassidy, campaignlive.co.uk, Thursday, 14 July 2011 11:50AM

Abbott Mead Vickers BBDO has launched an analytics arm, called AMV Analytics, as it looks to expand its use of data generated from campaigns to create new insights and increase effectiveness.

Shingadia, Angear, Reichel, Mawdsley

Shingadia, Angear, Reichel, Mawdsley

The agency has hired Dhiren Shingadia and Aleksander Reichel to run the unit.

Shingada was most recently the head of product marketing at analytics company Market Sentinel, and before that worked at Mindshare as the manager of its Invention arm. Before joining AMV, Reichel was a web analyst at PricewaterhouseCoopers.

The duo will also support AMV Pulse, the agency's recently launched community management department, on helping to optimise social media campaigns. They will report to AMV's joint heads of planning, Craig Mawdsley and Bridget Angear.

AMV, which won the new creative effectiveness Grand Prix at Cannes, hopes that the division will benefit clients through improvements in both digital and conventional media activity.

Angear said: "The effectiveness Grand Prix demonstrated what a difference data can make. We are determined to prove that numbers and ideas are perfect partners."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Account Manager Purple Consultancy £25000 - £29000 per annum, London