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Audi backs first Sunday Times iPad supplement app
By Sarah Shearman, marketingmagazine.co.uk, Friday, 15 July 2011 01:40PM
News International is launching its first ever supplement app for the iPad edition of the Sunday Times, with exclusive brand partner Audi.
Audi: 'A day in the life of an Audi driver' ad
The supplement app will be based on a print supplement appearing in the Sunday Times this weekend, which is extracts from the German car manufacturer’s new book about its victories at Le Mans 24 hours race.
The supplement app, created by Bartle Bogle Hegarty, follows on from the iPhone, iPad and Android app Audi UK rolled out last month (6 June) to support its presence at Le Mans.
News International launched its Sunday Times iPad app at the end of last year.
This article was first published on marketingmagazine.co.uk
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Day two dawned….and with it another migration back to the Palais.Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…
