Audi backs first Sunday Times iPad supplement app

By Sarah Shearman, marketingmagazine.co.uk, Friday, 15 July 2011 01:40PM

News International is launching its first ever supplement app for the iPad edition of the Sunday Times, with exclusive brand partner Audi.

Audi: 'A day in the life of an Audi driver' ad

Audi: 'A day in the life of an Audi driver' ad

The supplement app will be based on a print supplement appearing in the Sunday Times this weekend, which is extracts from the German car manufacturer’s new book about its victories at Le Mans 24 hours race.

The supplement app, created by Bartle Bogle Hegarty, follows on from the iPhone, iPad and Android app Audi UK rolled out last month (6 June) to support its presence at Le Mans.

News International launched its Sunday Times iPad app at the end of last year.

This article was first published on marketingmagazine.co.uk

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