Google strikes deal to sell Harry Potter ebooks
By Sarah Shearman, marketingmagazine.co.uk, Thursday, 21 July 2011 11:55AM
Google has signed a deal with Pottermore, the online reading experience backed by JK Rowling, to start selling Harry Potter novels via its ebooks platform.
As part of the deal, Harry Potter fans will be able to keep their Harry Potter ebooks purchased on Pottermore in their Google Books library, when the site goes live to the general public in October.
Users will be able to read the ebook on any internet device with a modern browser, via Google Books iOS and Android apps, and more than 80 e-reader devices.
In addition, Google Checkout will be the third-party payment platform for purchases of ebooks and digital audio books.
Pottermore also plans to use YouTube for all global video broadcasts in the future, as it did for JK Rowling’s announcement of Pottermore in June.
The site, which promises to be an interactive reading experience, opens to one million fans on 31 July, Harry Potter’s birthday.
This article was first published on marketingmagazine.co.uk
- Client Services Director Purple Consultancy £70000 - £90000 per annum, London
- Account Director Stopgap £55000 per annum, London
- Account Executive Purple Consultancy £20000 - £23000 per annum, London
- Product Marketing Manager Stopgap Competitive Salary + Benefits, London
- Marketing Consultant Stopgap £500 per annum, London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Guardian joins forces with Telegraph for media planning tool
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- OMD lands Liberty Global pan-Euro media
- Haig Club launches David Beckham ad