Google strikes deal to sell Harry Potter ebooks
By Sarah Shearman, marketingmagazine.co.uk, Thursday, 21 July 2011 11:55AM
Google has signed a deal with Pottermore, the online reading experience backed by JK Rowling, to start selling Harry Potter novels via its ebooks platform.
As part of the deal, Harry Potter fans will be able to keep their Harry Potter ebooks purchased on Pottermore in their Google Books library, when the site goes live to the general public in October.
Users will be able to read the ebook on any internet device with a modern browser, via Google Books iOS and Android apps, and more than 80 e-reader devices.
In addition, Google Checkout will be the third-party payment platform for purchases of ebooks and digital audio books.
Pottermore also plans to use YouTube for all global video broadcasts in the future, as it did for JK Rowling’s announcement of Pottermore in June.
The site, which promises to be an interactive reading experience, opens to one million fans on 31 July, Harry Potter’s birthday.
This article was first published on marketingmagazine.co.uk
- Senior Brand Strategist Rare Selection £65 - £80K + benefits. , Central London
- Strategic Research Consultant Rare Selection £35 - £45K + 20% bonus, London (Central), London (Greater)
- Senior Brand Strategist / Senior Brand Planner Rare Selection Up to £75K + benefits, including pension, London (Central), London (Greater)
- Senior Brand Consultant Rare Selection Up to £48500 + non contributory pension + additional benefits, Surrey
- Senior Brand Strategist / Planning Director Rare Selection Up to £65000 + excellent benefits, including pension and bonus, London (Central), London (Greater)
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- O2 launches 'walk' campaign with Ed Sheeran
- BBH London promotes Caroline Pay to deputy ECD
- ASA bans 'strongly sexual' Giffgaff ad
- Hammerson uses automated mechanical model to showcase Christmas gifts