Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Google strikes deal to sell Harry Potter ebooks
By Sarah Shearman, marketingmagazine.co.uk, Thursday, 21 July 2011 11:55AM
Google has signed a deal with Pottermore, the online reading experience backed by JK Rowling, to start selling Harry Potter novels via its ebooks platform.
Pottermore: JK Rolwing-backed website has ebook deal with Google
As part of the deal, Harry Potter fans will be able to keep their Harry Potter ebooks purchased on Pottermore in their Google Books library, when the site goes live to the general public in October.
Users will be able to read the ebook on any internet device with a modern browser, via Google Books iOS and Android apps, and more than 80 e-reader devices.
In addition, Google Checkout will be the third-party payment platform for purchases of ebooks and digital audio books.
Pottermore also plans to use YouTube for all global video broadcasts in the future, as it did for JK Rowling’s announcement of Pottermore in June.
The site, which promises to be an interactive reading experience, opens to one million fans on 31 July, Harry Potter’s birthday.
This article was first published on marketingmagazine.co.uk
Related articles
- Google boosts creativity with Indy Saha hire
- Amazon Kindle app bypasses Apple's iTunes
- Total Media wins The Folio Society account
- Google bolsters daily deals offering with Dealmap acquisition
- Pottermore frenzy reignites with Magical Quill task
- Google Transit launches in London
- Google and Amazon halt in-app sales after Apple tightens rules
- Cinema bids to defy doomsayers with new partnerships and platforms
- Android may give Google+ the edge in social media
- JK Rowling unveils Harry's Pottermore experience
- Harry Potter films hit Facebook as Warner expands service
Additional Information
Campaign Jobs
- Social Media Manager AF Selection £30,000-£35,000, Warwickshire
- Strategy Director The Works Sydney Great salary package including sponsorship , Sydney, Australia
- Assistant Digital Marketing Manager Michael Page Digital £28000 - £32000 per annum, Surrey
- Online Search Manager Michael Page Digital £30000 - £40000 per annum, South East London
- Junior Account manager Michael Page Digital £19000 - £23000 per annum, Leeds
Highest rated
Most viewed
- Burberry partners with Google on digital kisses campaign
- Digital marketing is 'invasive and annoying', study claims
- Campaign Viral Chart: Sony XBox One spoof leads
- Digital creatives hit hardest as agency salaries decline
- Ocado replaces Morrisons as BB shopping partner
- Former Saatchi & Saatchi senior planner Alex McKie dies suddenly
Most commented
-
Infographic: How to create the perfect post on social media
It takes a lot of trial and error to understand what really makes your fans tick and what resonates within the community. That clever photo of something you think is absolutely hilarious could actually lose you a few fans and no matter how interesting a fact is, it’s never interesting enough to warrant a three paragraph explanation on one Facebook post…Read more on Infographic: How to create the perfect post on social media…
