Liverpool FC poaches Nike marketing man
By John Reynolds, marketingmagazine.co.uk, Friday, 22 July 2011 11:03AM
Liverpool Football Club has poached Graham Bartlett, Nike's UK and Ireland sports marketing director, as its new commercial director.
Liverpool made the announcement today (Friday) ahead of the start of the new Premiership season.
Bartlett will take up his role in September and will report to Ian Ayre, Liverpool's managing director.
The move marks one of the football club's most senior appointments since Liverpool was acquired by American businessman John Henry last year.
During his tenure at Nike, Bartlett has been responsible for all of the company’s individual athlete, club and federation sponsorships across all sports.
Bartlett is also qualified solicitor and began his career in legal roles. His other past appointments include head of business affairs at Uefa. He joined Nike in 2005.
His role at Liverpool will involve him been tasked with maximising revenue streams with such areas as digital media, merchandising and ticketing sales.
This article was first published on marketingmagazine.co.uk
- Campaign Manager - Poppy Lottery The Royal British Legion £30,000 plus £4,452 London weighting, Based at our offices near London Bridge
- Web Designer - Huge Public Facing Project ADLIB £20k-25k, Swindon
- UX Designer Creative Recruitment £300 - £350 per day, London
- Director of eCommerce - Kuwait - £150K+ (Tax Free) Salt £150000 - £175000 per annum + relocation + tax free, Kuwait City
- Media Manager VMA Group 65000 euros per annum , Belgium
- ITV confirms major shake-up of Daybreak
- Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win
- Cobra introduces bra-making brewer 'The Boss'
- Majority of 15m Twitter users in the UK follow a newspaper
- Hooch appoints More and MJ Media for Keith Lemon campaign
- Birds Eye kicks off £60m pan-Euro campaign