The latest Old Spice ad on YouTube channel, New Old Spice Guy Fabio, features the Italian model and actor mimicking Mustafa's original award-winning ad.
He tells the ladies "Don't look at your man, look at me, your new Old Spice guy Fabio, bla bla bla."
Created by Wieden+Kennedy Portland, Fabio continues to tell viewers, "The old Old Spice guy was no good, he give you diamonds from a clam fish, dumb."
Old Spice introduced Fabio to its ads last week. His first online ad featured him rolling awkwardly on a grand piano and asking women if they like new Old Spice.
Fabio also appeared in a 1996 'I Can't Believe It's Not Butter' ad by McCann Erickson New York.
This article was first published on campaignlive.co.uk