By Sarah Shearman, brandrepublic.com, Wednesday, 27 July 2011 12:45PM
The campaign, brokered by Initiative London, has launched on LoveFilm’s homepage and a dedicated microsite.
LoveFilm is offering a range of prizes including tickets to the new attraction and DVD credits for more than 70,000 of its films, including a selection of penguin movies, including 'Happy Feet' and 'Surf’s Up'.
Brand partnerships have been key to building the LoveFilm brand since it launched seven years ago and will continue to be a central part of its ongoing marketing strategy.
This article was first published on brandrepublic.com