PepsiCo rejigs UK Walkers marketing function
By John Reynolds, marketingmagazine.co.uk, Wednesday, 27 July 2011 12:01PM
PepsiCo, the US food and drinks giant, has appointed company veteran Sebastian Micozzi as its new head of marketing for Walkers crisps in the UK, overseeing a 28-strong marketing unit.
Micozzi has worked on a number of PepsiCo brands over the past 13-years and most recently was head of marketing for the Pepsi's bottling group franchise in Spain.
In his role as head of marketing for Walkers crisps, he will be responsible for driving up sales of household brands such as Monster Munch, Quavers, Frazzles and Walkers Sensations.
Recent innovations across the portfolio include a charity tie-up with Comic Relief and the Walkers Flavour Cup.
Celebrities used in its core Walker Crisp advertising include Gary Lineker and Lionel Richie.
Micozzi takes over from Greg Lyons, who is moving to the role of vice-president marketing, PepsiCo drinks Canada.
During his tenure as head of marketing for Walkers crisps, Lyons was credited with overseeing campaigns, including its high-profile 'Do us a Flavour' activity.
This article was first published on marketingmagazine.co.uk
- Innovations and Insights Director Hasson Associates £60000 - £70000 per annum + Bonus, London
- Data Planner - Leading CRM Agency - Temp to Perm (Immediate Start) - to £250 per day Fill Recruitment £180 to £250 per day + benefits, London (Central), London (Greater)
- Brand Manager FMCG Connect £28,000 - £31,000 plus benefits, West Yorkshire
- Strategist - Brand Consultancy Ann Sharman Recruitment £35,000 - £45,000 + bens, London (Central), London (Greater)
- Digital Marketing Manager - West Sussex - up to £50K Salt £45000 - £50000 per annum + benefits, West Malling
- The man who made Grey matter
- Yorkshire Tea launches £5 million campaign
- Eric Cantona to swim Channel if Brits agree Kronenbourg 1664 is best beer
- Beacons installed on 500 London buses by Exterion Media
- MediaCom's Lisa Humphreys flies flag for media in '35 women under 35' list
- Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad