Sugar's Amscreen takes on Europe
Amscreen, the digital media network owned by Lord Sugar's Amshold Group, is to expand into Europe after securing a deal with BP to roll out digital signs across Continental petrol stations.
Amscreen will initially install screens in selected BP forecourts across Germany, Poland, Luxembourg, Switzerland and Austria as part of a five-year deal that will extend Amscreen's relationship with BP in the UK for a further five years.
Amscreen has built a network of 3,000 screens nationwide since it launched two years ago and claims to be the UK's largest digital screen media network, reaching an audience of 25 million a week.
Jurgen Bloemers, marketing and cards director, Europe, BP, said: "Following on from the success of our partnership with Amscreen in the UK, it made perfect sense to mirror this onto our forecourt network across Europe.
"Amscreen's unique 'plug and play' technology is easy for us to install and is sure to modernise digital advertising across European forecourts by centralising messaging, reducing wastage and maximising store compliance."
Amscreen's chief executive is Simon Sugar, Lord Sugar's son. The ad sales for Amscreen are handled by Digicom, the independent ad sales house set up by former CBS Outdoor international chief executive Tom Goddard.
Simon Sugar said: "The user friendly nature of our digital signage technology means that it can be easily rolled out across the continent and we hope to have our screens installed in over 1,800 BP and [BP-owned] Aral sites in the coming months.
"This is just a start for us in Europe and we will be announcing other European forecourt partnerships in the coming months."
This article was first published on mediaweek.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- RTB Display Campaign Executive - Agency trading desk Ascent Solutions £27,000 + Fantastic Corporate Benefits Package, London (Greater) / London (Central), London (Greater) / London (North), London (Greater) / London...
- Digital Account Director Ascent Solutions Up to £50,000 + excellent benefits package, London (Greater)
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand