Harrods and Selfridges promote Christmas stores earlier than ever

By Andrew McCormick, marketingmagazine.co.uk, Thursday, 28 July 2011 02:19PM

Department stores Harrods and Selfridges have today started promoting the opening of their Christmas stores, with 150 shopping days left until the big day.

Santa has come early this year

Santa has come early this year

Harrods has released a promotional video, that it hopes will go viral, featuring Father Christmas sneaking through the department store, putting on ice-skates and dancing on the roof.

Entitled 'The fun has finally begun - welcome to Christmas at Harrods', the video forms part of a campaign to promote the opening to Harrods' claimed 150,000 followers on social media.

Having opened on 8 August last year, Selfridges' Christmas store opens also opens for business today in London. The opening marks the first time the department store has opened its festive shop for business as early as July.

Selfridges is backing the opening by selling novelty items including faux polar bear fur hats.

This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Campaign Planner - Internal Marketing Agency National Trust £27,916 - £32,500* per annum, Swindon, Wiltshire