Coca-Cola named most-recognised global Olympics partner

By Andrew McCormick, marketingmagazine.co.uk, Tuesday, 02 August 2011 08:30AM

Coca-Cola is the most-recognised of the 2012 Olympic Games' 11 worldwide partners, according to research by One-Poll for Marketing.

Coca-Cola: most-recognised global Olympic partner

Coca-Cola: most-recognised global Olympic partner

The soft-drinks brand was cited as the worldwide partner that consumers most associate with the Olympics by 37% of 2000 people surveyed.

Despite having unveiled plans to open its biggest UK restaurant in Stratford in 2012, McDonald's only just pipped Visa to second place, with 25.2% of respondents naming the fast-food chain most-recognised sponsor, compared with 24.95% for Visa.

Samsung ranked fourth with 3.15% of the vote. The research follows Marketing's revelation last week that Lloyds TSB is the most-recognised tier-one sponsor.

OnePoll survey

This article was first published on marketingmagazine.co.uk

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