Maxus wins SC Johnson global media buying
By Daniel Farey-Jones, campaignlive.co.uk, Tuesday, 02 August 2011 12:55PM
SC Johnson is moving its £9m UK media buying account from UM to Maxus as part of an estimated $1bn-plus global win for Maxus and Omnicom Media Group.
When SC Johnson moved its global creative business out of Interpublic creative agency DraftFCB last Friday, it also called an end to its global media planning and buying relationship with Interpublic media agencies UM and Initiative.
It has appointed Maxus to handle media buying in all countries, and split planning between WPP and Omnicom along the same brand lines it had split the creative.
Maxus will handle media planning for its fellow WPP shop Ogilvy & Mather, which was awarded the creative for SC Johnson's home fragrance and home cleaning brands, including Pledge and Mr Muscle.
Omicom Media Group will handle media planning for Omnicom shop BBDO, which was awarded pest control and home storage brands, including Raid and Off.
UM has held the UK media account since 2004, when the two Interpublic agencies won a global pitch against incumbent ZenithOptimedia.
This article was first published on campaignlive.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Client Sales Executive - Untapped, unlimited potential! Ultimate Asset £20000 - £40000 per annum + Excellent Benefits, City of London
- Head of Digital MCG Associates Very Attractive Tax Free Package, Dubai - UAE
- Marketing Manager - Youth Brand Ball & Hoolahan £55,000 + Car/Car Allowance , South East England
- Consumer & Shopper Insight Controller FMCG - URGENT NEED Tarsh Lazare Marketing Recruitment £60K-£65K + Car Allowance + Bonus, North of London/Herts
- Facebook IQ reveals marketing to millennials is flawed
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Vizeum retains £14m AB InBev in the UK and adds European markets
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- Guardian joins forces with Telegraph for media planning tool