Maxus wins SC Johnson global media buying
By Daniel Farey-Jones, campaignlive.co.uk, Tuesday, 02 August 2011 12:55PM
SC Johnson is moving its £9m UK media buying account from UM to Maxus as part of an estimated $1bn-plus global win for Maxus and Omnicom Media Group.
When SC Johnson moved its global creative business out of Interpublic creative agency DraftFCB last Friday, it also called an end to its global media planning and buying relationship with Interpublic media agencies UM and Initiative.
It has appointed Maxus to handle media buying in all countries, and split planning between WPP and Omnicom along the same brand lines it had split the creative.
Maxus will handle media planning for its fellow WPP shop Ogilvy & Mather, which was awarded the creative for SC Johnson's home fragrance and home cleaning brands, including Pledge and Mr Muscle.
Omicom Media Group will handle media planning for Omnicom shop BBDO, which was awarded pest control and home storage brands, including Raid and Off.
UM has held the UK media account since 2004, when the two Interpublic agencies won a global pitch against incumbent ZenithOptimedia.
This article was first published on campaignlive.co.uk
- Account Manager - Design & Marketing Agency ADLIB £ Competitive, Hampshire
- Marketing Executive - Cloud Marketing & Lead Capture Software Recruitment Revolution Up to £25,000 (DOE) + Benefits, Portsmouth, Hampshire
- Marketing Data Analyst - CRM / eCRM ADLIB £Competitive, Bath
- Brand Strategy Consultant Rare Selection £30 - £40K + excellent benefits incl pension, London (Central), London (Greater)
- Account Executive, Top branding and design agency Gabriele Skelton £20000 - £23000 per annum, London
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- Black horse returns in new Lloyds Bank campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Geometry Dubai hands over Cannes Grand Prix amid controversy
- Aston Martin appoints WPP to global marketing account
- Ogilvy & Mather's radio work for Dove 'reduces Cannes jury to tears'