VCCP wins pitch for Diageo cocktails

By Matt Williams, campaignlive.co.uk, Thursday, 04 August 2011 09:00AM

Diageo has appointed VCCP to handle the advertising work for its range of ready-mixed cocktails.

Smirnoff: VCCP will promote its ready-mixed cocktails

Smirnoff: VCCP will promote its ready-mixed cocktails

The agency, which has previously worked on Diageo's Tanqueray gin brand, secured the account after a pitch, and will oversee pan-European advertising campaigns to promote bottled cocktails such as Smirnoff Mojito, Smirnoff Cosmopolitan and J&B Manhattan.

Diageo rolled out the 700ml cocktails in 2009 as a way to make its spirit brands more accessible to drinkers.

The drinks are available in selected European markets, and can be bought via supermarkets, off-licences and online in the UK.

Last month, Diageo awarded a brief to Dare to promote its range of pre-mixed 250ml cans. The company is to introduce a £6.5 million campaign later this year to promote the range, which includes flavours such as Pimm's & Lemonade, Gordon's Gin & Schweppes Tonic, and Captain Morgan's Spiced & Cola.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs