Sky Go, which has been backed by an ad campaign, gives subscribers to Sky Sports 1 and 2 the ability to watch live and on-demand content on the channels for free.
The popularity of the two apps - ITV Player now having spent five weeks in the top five – provides ammunitiion for those who argue television's power is intact in the digital age.
But social networking is also a powerful draw, with chart regular Facebook now joined by Google+, which has slipped to number five since debuting last week at number three.
And the new wave of deals services are keeping iPhone users interested, with Groupon climbing seven places and O2 Priority Moments spending a third week in the chart.
This article was first published on brandrepublic.com
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.