Sainsbury's hires Mark Horgan as marketing director
Sainsbury's has hired MasterCard executive and former MFI marketer Mark Horgan as its marketing director, though he may not join for up to six months.
Horgan, who held the role of managing director of Mastercard’s Access Prepaid Worldwide subsidiary, will join Sainsbury's operating board and will report to group commercial director Mike Coupe.
His remit will cover customer insight and loyalty, brand communications and non-food marketing.
Previously, marketing strategy was led by Gwyn Burr, but since being made customer service and colleague director last summer, it had been handled by director of brand communications Claire Harrison-Church.
She will now report into Horgan, who is expected to take up the role within six months.
Prior to joining MasterCard, Horgan held variety of marketing roles, with a background mainly in FMCG and retail.
He was European chief executive at The Number (118 118), group marketing and strategy director at MFI Group and regional brand director at Mars Confectionery.
"Sainsbury's is renowned as a brand with an innovative, exciting approach to marketing that listens and quickly responds to the needs of its customers, something that is vitally important in the competitive world of retail," Horgan said.
"The talented team it has in place has delivered a number of industry leading campaigns over the last few years and I look forward to working with them to develop new ideas in the future."
Coupe added: "Mark has the expertise needed to develop the brand and to be a great success at Sainsbury's."
This article was first published on marketingmagazine.co.uk
- Video Sales Account Manager Salt £35 - £45 per annum + Com, City of London
- Senior Planner Buyer Dot-Gap £35k, London (Central), London (Greater)
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Brand & Packaging Manager Ball & Hoolahan £36,000 + c/a, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £40,000 per annum, South West England
- Google's European leader says viewing habits are 'changing dramatically'
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne