Tablet and mobile to challenge PC as favoured internet device

By Daniel Farey-Jones, brandrepublic.com, Tuesday, 16 August 2011 03:11PM

A survey of UK internet users suggests the personal computer's status as people's favourite way to access the internet will be eaten into by mobile devices and tablets.

Internet access: tablet is setting a challenge to the PC as favoured internet device

Internet access: tablet is setting a challenge to the PC as favoured internet device

The survey asked 2,000 people what their current favourite internet access point was now, and what they thought it would be in a year's time.

Personal PC/laptop was picked by 89% of respondents as their current favourite, and by 64% as their favourite in a year's time.

Work PC/laptop was picked by 6% of people as their current favourite and by 6% as their favourite in a year.

The equivalent data for mobile phones was 4% current and 13% in a year, while tablet devices such as the iPad scored 1% current and 11% in a year.

Ebooks, another mobile format, scored 0% as current favourite, but 2% as favourite in a year.

However, the data was not all in favour of mobile formats, with television set to rise from 0% now to 4% in year.

The research was part of the GlobalWebIndex survey produced by TrendStream and used by companies including Razorfish, Nokia and Ogilvy.

This article was first published on brandrepublic.com

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