Tablet and mobile to challenge PC as favoured internet device
By Daniel Farey-Jones, brandrepublic.com, Tuesday, 16 August 2011 03:11PM
A survey of UK internet users suggests the personal computer's status as people's favourite way to access the internet will be eaten into by mobile devices and tablets.
The survey asked 2,000 people what their current favourite internet access point was now, and what they thought it would be in a year's time.
Personal PC/laptop was picked by 89% of respondents as their current favourite, and by 64% as their favourite in a year's time.
Work PC/laptop was picked by 6% of people as their current favourite and by 6% as their favourite in a year.
The equivalent data for mobile phones was 4% current and 13% in a year, while tablet devices such as the iPad scored 1% current and 11% in a year.
Ebooks, another mobile format, scored 0% as current favourite, but 2% as favourite in a year.
However, the data was not all in favour of mobile formats, with television set to rise from 0% now to 4% in year.
The research was part of the GlobalWebIndex survey produced by TrendStream and used by companies including Razorfish, Nokia and Ogilvy.
This article was first published on brandrepublic.com
- Head Of Marketing Ball & Hoolahan £70,000 per annum, London (Central), London (Greater)
- CREATIVE DIRECTORS Live Recruitment Negotiable, England
- DIGITAL DESIGNER - DIGITAL AGENCY Live Recruitment £23000 - £28000 per annum + BENS, Surrey
- GRAPHIC DESIGNER - AGENCY Live Recruitment £NEG + BENEFITS, Hertfordshire
- DESIGNER - AGENCY Live Recruitment DEPENDING ON EXPERIENCE, North West England
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- WPP's Martin Sorrell reconsiders strength of newspapers
- Group M retains £80m Lloyds media