By Anne Cassidy, campaignlive.co.uk, Thursday, 18 August 2011 08:00AM
The work was assigned to 180 without a pitch and is expected to run across all media.
180’s appointment is a blow to TBWA\London, which has previously handled the bulk of the pan-European above-the-line advertising for PlayStation. However, the agency said that it has kept its place on the PlayStation roster.
The move comes as the technology giant prepares a push for its new PlayStation Vita handheld games device.
180 joins PlayStation’s roster, which also includes Agency Republic, Adam & Eve, Grand Union and Iris Worldwide. Omnicom’s Drum was added to the roster in June to focus on UK content creation and partnership marketing.
180 Amsterdam declined to comment.
This article was first published on campaignlive.co.uk