Rolls-Royce seeks agency for DM task
Rolls-Royce Motor Cars is reviewing its direct marketing business.
The car marque is in talks with a number of agencies about the business, which is held by Partners Andrews Aldridge. The review is understood to be statutory.
Jolyon Nash, the director of sales and marketing at Rolls-Royce, is thought to be handling the review. The chosen agency is expected to work across CRM, trade events and direct marketing.
The BMW-owned luxury car brand has worked with PAA since 2008. The agency pitched as part of Engine against Rapier in a two-way shoot-out.
Rolls-Royce unveiled its latest major direct marketing campaign, created by PAA, in 2009 for the launch of the Rolls-Royce Ghost.
The global campaign launched across mail and e-mail and aimed to drive customers to Rolls-Royce Motor Cars dealer networks, where they could view the Ghost and collect a brochure.
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Project Manager Emma & Rachael & You £40,000, London (Central), London (Greater)
- Senior Press Officer Ball & Hoolahan £32,000 per annum, London (Greater) / London (Central), London (Greater)
- Head Of Strategy & Consumer Insight Ball & Hoolahan £75,000 + Car/Car Allowance, South West England
- Category Manager Ball & Hoolahan £50,000 + Car/Car Allowance, South East England / London (Greater) / London (Central), London (Greater)
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film