Rolls-Royce seeks agency for DM task

By Sara Kimberley, campaignlive.co.uk, Thursday, 18 August 2011 11:50AM

Rolls-Royce Motor Cars is reviewing its direct marketing business.

Rolls-Royce: Partners Andrews Aldridge is the incumbent

Rolls-Royce: Partners Andrews Aldridge is the incumbent

The car marque is in talks with a number of agencies about the business, which is held by Partners Andrews Aldridge. The review is understood to be statutory.

Jolyon Nash, the director of sales and marketing at Rolls-Royce, is thought to be handling the review. The chosen agency is expected to work across CRM, trade events and direct marketing.

The BMW-owned luxury car brand has worked with PAA since 2008. The agency pitched as part of Engine against Rapier in a two-way shoot-out.

Rolls-Royce unveiled its latest major direct marketing campaign, created by PAA, in 2009 for the launch of the Rolls-Royce Ghost.

The global campaign launched across mail and e-mail and aimed to drive customers to Rolls-Royce Motor Cars dealer networks, where they could view the Ghost and collect a brochure.

This article was first published on campaignlive.co.uk

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