Publicis Chemistry lands Gü UK digital account

By Sara Kimberley, campaignlive.co.uk, Thursday, 18 August 2011 10:00AM

Gü Puds, the brand owned by Noble Desserts Holdings, has handed its UK digital account to Publicis Chemistry.

Gü: hired Publicis Chemistry

Gü: hired Publicis Chemistry

It is the first win for Publicis Chemistry, which officially launched this month, following the acquisition of Chemistry Communications by Publicis earlier this year.

The agency, which won the business after a pitch, will handle all aspects of Gü's digital creative activity, from social media and eCRM to online display advertising and experiential.

Publicis Chemistry is Gü's first dedicated UK digital agency, as the brand looks to ramp-up its activity.

DDB UK, which won the advertising account last year, continues to work with Gü.

Ellie Martin, the marketing director at Gü Puds, said: "The Publicis Chemistry team impressed with compelling digital strategic and creative ideas for Gü, which marry well with our vision and ambitions for the brand."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Consultant Ball & Hoolahan £44,000 per annum, London (Central), London (Greater)
  • Brand Manager Ball & Hoolahan £40,000 per annum, London (Greater)
  • PR Manager Fashion & Retail Personnel Consultancy £35000 - £40000 per annum + benefits, London
  • Head of Ecommerce (8 month maternity contract) Fashion & Retail Personnel Consultancy £50000 - £60000 per annum + bonus and benefits, London
  • Events Manager Fashion & Retail Personnel Consultancy £40000 - £50000 per annum, London