Skincare brand Freederm is the sponsor of the series and showed several of its 'Big Brother' themed idents across the 90-minute launch programme.
Aquafresh, Cancer Research and Nintendo have taken out ads on the Demand 5 online catch-up service. The programme will be available for viewers to watch online for six months.
See some of the idents and the ads in our player:
This article was first published on brandrepublic.com
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