VisitBritain puts riots behind it and resumes 'You're Invited' campaign
VisitBritain, the national tourism board, has resumed its digital marketing activity with the BBC for its £100m 'You're Invited' global campaign, following a 10-day suspension caused by the riots in England.
VisitBritain has confirmed that digital ads for the 'You're Invited' campaign, which was pulled from the BBC's international news site and BBC iPlayer on 9 August, is back up and running.
VisitBritain’s head of marketing Joss Croft told Marketing last week that it was pulling the ads from the BBC channels as they were "no longer appropriate" while the London riots were taking place.
Croft said at the time: "The message of the TV ad is very much around 'welcome' and it is an important strategy that is still sound, but timing is what we need to keep an eye on."
London & Partners, the promotion agency for the capital, said last week that its marketing campaign is still on track for a September launch.
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- PR Manager Fashion & Retail Personnel Consultancy £35000 - £40000 per annum + benefits, London
- Digital Planner Buyer - Revolutionary Media Agency!! Ultimate Asset £22000 - £25000 per annum + Bonus + Benefits , City of London
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief