General Motors launches $3bn global media review

By Katherine Levy, campaignlive.co.uk, Wednesday, 24 August 2011 08:45AM

General Motors, the manufacturer of Vauxhall and Opel cars in Europe, is reviewing its estimated $3 billion global media planning and buying arrangements.

Vauxhall

Vauxhall

The move places Aegis Media, the incumbent on the estimated £400 million pan-European account, on alert.  

Aegis-owned Carat handles the bulk of European business while Starcom MediaVest Group looks after media in the United States, where GM owns the Buick, Cadillac and Chevrolet marques. Aegis has held the European business since 2006 and retained it in early 2010 following a review process

Interpublic's Universal McCann is responsible for GM’s media planning and buying in Latin America. US reports suggest that India and China are not included in the review.  

GM is reported to want to improve the effectiveness and efficiency of its global media. The company is also reported to have said the review will cover all media including print, digital, SEO and social media.   

The review does not affect GM’s roster of creative agencies.  

General Motors sells 7.5 million cars in over 120 countries worldwide. 

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Senior Digital Strategist Stopgap £55000 - £60000 per annum + bens, London