Malibu hires AnalogFolk for global launch
By Matt Williams, campaignlive.co.uk, Thursday, 25 August 2011 08:00AM
Pernod Ricard has appointed AnalogFolk to handle a global campaign to launch a new variant of its Malibu drink.
The agency won the business after a pitch and will now lead the development of the new product’s global 2012 brand campaign.
Sebastian Billing, the global communications director for Malibu, made the appointment.
The 2012 campaign will break next summer, and will include advertising, online, mobile, PR and point-of-sale elements. AnalogFolk will also oversee the packaging design for the new variant, details of which have yet to be disclosed.
Bill Brock, a founder of AnalogFolk, said: "The aim is to create something valuable and interesting that consumers will interact with across and through media, and is seamlessly integrated with the product."
Pernod Ricard currently uses Publicis London to handle the advertising for the main Malibu brand.
Created by Publicis London, a TV spot featured two Barbadian DJs, MC Wonder Full and DJ Bernhard, who teach people around the world how to dance the "Maliboom boom".
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Social Media Manager - FS Jarlett de Grouchy £37000 per annum + Fully Comprehensive Benefits, London (Central), London (Greater)
- SP Planner Stopgap £300 - £500 per day, London (Central), London (Greater)
- Business Development Manager: News4Media News4Media Up to £35000 per annum PLUS uncapped monthly commission structure, London (Greater) / Southwark, London (Greater)
- Business Development/Account Manager - £30k Base (£60-70k OTE) - Online Education - London Digital Gurus £30000 Per Annum, London (Central), London (Greater) / London (West), London (Greater)
- BBC to end exclusive Red Bee Media production deal
- Bloomberg appoints Matt Teeman as commercial director EMEA
- Samsung celebrates Prince George's birthday
- Virgin Holidays launches digital Caribbean push
- Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom
- Happy birthday Mr Ad Server: the future of RTB