Esure kicks off digital media agency review

By Katherine Levy, campaignlive.co.uk, Thursday, 25 August 2011 11:00AM

Esure, the internet and phone-based insurance company, is conducting a review of its digital media business, currently held by Equimedia.

Esure: Michael Winner-fronted ad

Esure: Michael Winner-fronted ad

The insurer is reviewing all digital media planning and buying as well as its search strategies across brands and products including esure, First Alternative, Halifax Car Insurance and the female- focused car insurance brand Shelias' Wheels. The review also covers affiliate partnerships and display activity.

Carat, the incumbent on the offline account, is unaffected by the review.

Dorothy Fulton, who was appointed as the head of marketing at esure in May, will lead the process.

Esure appointed Equimedia in 2008, after a pitch against undisclosed agencies.

The review does not affect the company's arrangement with its digital agency, The Unit, which creates banners and marketing activity using online platforms such as Facebook. Esure's above the line creative is handled in-house.

Over the past ten years, esure's advertising has become known for featuring the film director-turned-food-critic Michael Winner, who used the catchphrase "calm down, dear".

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs