Esure kicks off digital media agency review
By Katherine Levy, campaignlive.co.uk, Thursday, 25 August 2011 11:00AM
Esure, the internet and phone-based insurance company, is conducting a review of its digital media business, currently held by Equimedia.
The insurer is reviewing all digital media planning and buying as well as its search strategies across brands and products including esure, First Alternative, Halifax Car Insurance and the female- focused car insurance brand Shelias' Wheels. The review also covers affiliate partnerships and display activity.
Carat, the incumbent on the offline account, is unaffected by the review.
Dorothy Fulton, who was appointed as the head of marketing at esure in May, will lead the process.
Esure appointed Equimedia in 2008, after a pitch against undisclosed agencies.
The review does not affect the company's arrangement with its digital agency, The Unit, which creates banners and marketing activity using online platforms such as Facebook. Esure's above the line creative is handled in-house.
Over the past ten years, esure's advertising has become known for featuring the film director-turned-food-critic Michael Winner, who used the catchphrase "calm down, dear".
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Senior Data Analyst Direct Recruitment £40,000 - £45,000, London
- Lead Data Planning Consultant Direct Recruitment £85,000 - £100,000, London
- Senior Data Planner Direct Recruitment £55,000, East London
- Senior CRM & Insight Analyst Direct Recruitment £75,000 +, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- Partners Andrews Aldridge restructures creative with hires and promotions
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition