Mikado distracts the unlucky in BETC campaign

By Daniel Farey-Jones, campaignlive.co.uk, Friday, 26 August 2011 12:27PM

BETC Euro RSCG has created three ads for Kraft's chocolate biscuit brand Mikado, showing the product distracting people with unfortunate consequences.

The 30-second ads are set to run in the UK later this year, with Starcom handling media, and went on air in France this week. They will also run in other European countries including Germany, Italy and Spain. 

Each ad shows a character accidentally volunteering for something when they pull one of the chocolate-covered sticks out of a packet and hold it up.

Creatives working on the campaign included copywriter Valerie Chidlovsky, assistant art director Gregory Ferembach, artistic director Agnes Cavard, creative director Marie-Laure Billette, and global creative director Stephane Xiberras.

The ads were directed by Neil Harris and produced by Quad/Wizz.

This article was first published on campaignlive.co.uk


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs